2024
Gianna Moreno
Marketing
UX/UI Designer
Alegría de la Vida is a luxurious villa located in Bali, Indonesia. I was reached out to become a their social media manager and content creator throughout their channels.
My goal was to develop and implement a social media strategy that would increase brand awareness, attract potential clients, and ultimately drive more bookings for the villa. Their biggest challenge was to drive users to their booking website and become more discoverable among this competitive market. The content also had to capture the essence of the villa's luxurious yet peaceful environment and communicate this through various social media platforms.
Visual Storytelling: Having put to task the stunning aesthetics of this villa, I made an album of photos and videos showcasing the interiors of the villa in all its luxurious glory, scenic views, and the general tropical lifestyle in what was really a sight to behold. The graphics were designed to tell a story and invite potential guests to a peaceful and rejuvenating experience.
Targeted Posts: A posting schedule has been created with a focus on the villa's USPs: its peaceful ambiance, yoga and wellness retreats, and exclusivity in services like private pools, dining experiences, and personalized guest services.
Techniques for Engagement: Writing engaging yet short captions in a friendly and inviting tone. I also added mixed calls-to-actions like "Book Now" and "Experience Alegría" to drive engagement and bookings.
Platform Management: Managed daily postings and interactions across Instagram and Facebook. I ran targeted ad campaigns to specific demographics that are likely to go to Bali and to a luxury villa, targeting honeymooners, wellness enthusiasts, and affluent travelers.
UX research, UI design
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